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Branding: Identity Design w/ Yo Santosa

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    Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality.

    It's a special late n

    ...

    Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality.

    It's a special late night edition of Unfiltered taped live in front of a studio audience.

    This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands.

    5:22 What is branding and what isn't?
    8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker.
    10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words.
    13:09 What is a Beautiful Word?
    15:32 How to get a client to rebrand?
    18:50 Why pay somebody if you're not going to listen to them? Credibility.
    22:44 Whats the secret? How do you give brands personality? Start with a Name.
    28:08 Work for a big company or have your own design studio? Freedom of the Struggle.
    31:00 How did you come up with Ferroconcrete as the name of your design studio?
    33:38 Is it hard being a leader?
    35:06 Did you pursue any further education after design? What do you know about business, management, marketing?
    36:58 Do you have any tips or advice for leading a meeting with a client?
    40:54 Could you extend your principles on branding a business, to branding yourself?
    43:06 Do you approach running your business like a designer or a CEO?

    Ferro Concrete Design:
    ferroconcrete.com

    Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier.

    Here's the digital version:
    ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf

    _________________________________________________
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    Music on the show from Art-list.io
    goo.gl/22VpQi

    Use our Amazon Affiliate Link:
    astore.amazon.com/chrisdo-20

    Buy useful design tools from Creative Market:
    creativemarket.com/?u=ChrisDo

    Get your business cards printed at Moo:
    www.moo.com/share/qn6x98

    _________________________________________________

    Need brand strategy help?
    Visit Blind LA’s WEBSITE: blind.com

    Jose Caballer: twitter.com/joseCaballer
    Chris Do: twitter.com/theChrisDo
    Aaron Szekely: twitter.com/AaronSzekely

    Credits:
    Executive Producer– Chris Do
    Hosts– Chris Do & Jose Caballer
    Director– Andrew Truong
    Cameraman– Aaron Szekely
    Producer– Aaron Szekely
    Editor– Aaron Szekely
    Musical Director– Adam Sanborne

  • # branding:# identity# design# yo# santosa
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